Swingtag Snippets - The Love Issue - February 2010

Snippets

Melbourne’s GPO Feast of Fashion Shows will be an experience of pure fashion and cultural indulgence presented within a theatrical runway setting in the opulent surrounds of the Elizabeth Street Colonnade. Melbourne’s GPO designers and fashion retailers will come together to present delicious pieces that will stimulate your taste and style. Lisa Ho, Leona Edmiston and Wayne Cooper will be joined by some of Melbourne’s GPO’s newest faces including Alpha 60 and Acne Studio Melbourne. This Avante Garde celebration of autumn/winter 2010 collections is exclusively available to lovers of the GPO, so become a member now to secure your seat by visiting  melbournesgpo.com.au

Melbourne Central sits in the heart of the city and will live and breathe fashion during LMFF. As Platinum Partners of the Festival, a highlight will be Melbourne Fashion On Location, a photo-shoot live in Shot Tower Square with direct views of all the glamour – hair and makeup, models, photography plus some special entertainment and surprises. To see the magic of fashion as it happens, visit Melbourne Central on Wednesday 17 March at 2.30pm. 


For the latest looks direct from the catwalk, don’t miss Friday Nights of Fashion; every Friday in March from 6.00pm - 9.00pm. This is your chance to pick up the best deals on fashion from Melbourne Central retailers whilst enjoying fantastic entertainment.


The Centre also has a proud tradition of supporting up-and-coming design talent. Be sure to check out Fashion Incubator’s innovative showcases as well as Melbourne Central’s Designer Space – an installation of the latest looks from Australia’s newest and most exciting design prospects on the Level 2 link Bridge. 


For your fashion news and trends throughout March, pick up your copy of Melbourne Central’s magazine, The Quarter. To view the latest updates, visit the Melbourne Central website , follow  Melbourne Central on twitter or become a fan on facebook. Melbourne lives fashion in March and Melbourne Central is the place to experience it all.

LMFF’s proud of its history of introducing designers to industry leaders and we’ve done it again! This year’s festival will showcase the newly forged collaboration between LMFF Official Product Partner Yering Station and LMFF participating designer Rosemary Masic whose brand nevenka embodies femininity, allure and vibrant textiles from around the world.  The values captured by 'nevenka' align with the wine making philosophies from Yering Station where the Yarra Valley vines are hand kept resulting in intriguing wines reflecting the micro terrior of Yering.  This new alliance celebrates craftsmanship and design and we hear whispers of the collaboration resulting something very special from the vineyard later in 2010.

The Herald Sun is proud to be a long standing partner of the L’Oreal Melbourne Fashion Festival. Delivering the latest news, fashion, gossip and more it’s no wonder the Herald Sun is Australia’s favourite newspaper. Don’t miss your copy of the Herald Sun over the Festival for the best coverage of the week’s activities, keeping you up to date with the latest trends and inside stories.  You can also log on to  www.heraldsun.com.au for up to the minute coverage.


The Herald Sun is pleased to present LMFF's Sidewalk Runway giving Melbourne a free and fun fashion fix at Federation Square during the festival, along with the Herald Sun Marketing Breakfast. The February 23 edition of the Herald Sun will feature a free 48 page festival magazine.

The sun may still be shining bright but early birds can get the first pick of autumn/winter’s latest legwear arriving in stores now.  Get ready to hit the LMFF runway shows with legs well dressed in the hottest new looks from Levante and Jonathan Aston. Add perfect polish and glamour to slim skirts and towering heels with sophisticated black sheers from Levante – get the look with sexy backseams, fine fishnets, dramatic leg lengthening stripes and delicate lace tights for a retro femme feel. Add a splash of colour with Jonathan Aston opaque tights in a rainbow hue of pinks, purples and peacocks or mix it up with bright dot designs and colourful animal prints and houndstooth effects. For a moodier look add a touch of Poetic Goth with detailed openwork in slashed opaque tights and footless. Get the latest leg looks from Levante and Jonathan Aston in the hosiery departments at Myer and David Jones and selected boutique retailers.  For stockists call 1800 634 876.

LOVE A GIVEAWAY?

As Australia’s mobile phone service for chicks, GRLmobile lives and breathes fashion as much as you do! To celebrate its second year as an LMFF partner GRLmobile has given us a gorgeous LG KF900 PRADA II phone  (pictured) and $200 GRLmobile Prepaid credit to give away to one lucky LMFF lover.

Featuring a sleek slide-out QWERTY keypad, a 5MP auto-focus camera with flash, Bluetooth, WiFi, full HTML browser and more, this sophisticated touchscreen phone is the ultimate phone for any fabwah fashionista.

If you want the chance to be the lucky winner decode the message we’ve created using the GRLmobile Periodic Table of Txt and email your answer to fashion@lmff.com.au:

Message: LMFF 2010 is here, RU^4IT? H2CU!