Frequently Asked Questions

Sunday March 14 to Sunday March 21, 2010

When do tickets go on sale?

When we officially launch our program on February 10, 2010

How long does a show go for?

All Runway shows held at the Festival are timed at half an hour. Events may go for longer but all catwalks finish within this half an hour time frame.

 What do I wear to a fashion show?

It depends on what show you are attending and we of all people know that everyone has their own style! There is no dress code but why not slap on those heels and make yourself stylish for the night. A hip pair of jeans with a comfy tee or a summer dress always goes down well (depending on the weather!). Runway Deluxe is a cocktail event so we do recommend to dress up for this event.

How to get there? What Tram to catch?

Visit the 2010 Key Venues page

What designers are in what shows?

Visit the 2010 Program page. This will be displayed 10 February 2010 the day of our Program Launch.

What’s a good show to go to? What’s the right show for me?

All the shows are entertaining and offer a point of difference for the audience. The best way to determine which show interests you is to take a look at the list of designers and the supporting Media Partners. Combined these provide an indication of the feel of the show. You can view the list of Media Partners and designers in each show visit the 2010 Program page.

What time is the L’Oréal Paris Powder Room open?

The L’Oréal Paris Powder Room is open Monday 15 - 19 March from 5pm to 10pm.

How do I get into the invite only events?

Unfortunately the public is not able to attend invite only events. The invitation-only events are hosted exclusively for industry. The LMFF program is primarily made up of events that the public can attend such as the L’Oréal Paris Runway, Fashion Collections presented by the City of Stonnington, SIDEWALK, Independent Runway, LMFF 2010 Business Seminar, the Herald Sun Marketing Breakfast and Metamorphosis presented by Sportsgirl. For the full program visit 2010 Program page. Many of the events are free to the public.

How do I become a volunteer?

Visit the Volunteer at LMFF page for Volunteer opportunities during the Festival. Click here! Registrations Closed 2nd February 2010.

How can I get my product to be recognised as an offical supplier of the Festival?

LMFF has partnerships with Official Products which are exclusive opportunities. If you product does not conflict with our existing partnerships and is relevant to the fashion and creative markets please Saraid Carey, General Manager - Business Development & Partnerships Email: saraidcarey@lmff.com.au or Telephone: +61 3 9654 5599. Please note that Partnerships for LMFF 2010 close date – November 30, 2009

How can I have my label/designs in a show?

Designers can participate in the following runways; L’Oréal Paris Runways, Fashion Collections presented by the City of Stonnington, LMFF Designer Award presented by Woolmark, Independent Runway and SIDEWALK presented by the Herald Sun and City of Melbourne.

Designer Participation closing date is November 16, 2009.Designer Paricipation closing date is November 16, 2009. For further information or to discuss opportunities please contact Brittany Singleton, Designer & Creative Liaison, designer_assist@lmff.com.au or telephone 03 9564 5599.

How do I get a media pass/accreditation to a show?

All media representatives that want to attend the 2010 L’Oréal Melbourne Fashion Festival must be officially accredited by Ann Morrison PR through this online accreditation registration which opens at the time of the LMFF 2010 Program Launch on February 10, 2010.

Accreditation is not guaranteed. You will be informed of the result of your application by March 2010. All media must complete the registration and provide all requested information including agreeing to the LMFF Media Code of Conduct.

How much is a ticket?

The cost of tickets depends on the show that you are attending. Some events are free while others are priced up to $450. Please refer to pricing details listed against each show on the LMFF 2010 Program pages. For our LMFF Business Events we offer Early Bird Specials and discounts for more than ten tickets.

When do tickets go on sale?

When we officially launch our program. Tickets are on sale now and can be purchased through Ticketmaster.com.au.

Are there any discounts or concession prices?

All tickets are a flat rate, we do not have concession prices. LMFF does provide special discounts and offers that will be promoted on the Festival Offers page.