LMFF media partner, Avant Card, is the only free postcard advertising company in Australia. With over 1,500 distribution points nationally and a reach of over 6 million viewers per week, Avant Card engages with a host of Australian subcultures including the fashion-focussed.
Avant Card provides a channel for advertisers to connect with the LMFF audience through its strong network of displays situated in major fashion precincts, as well as specially erected displays at LMFF venues. As an opt-in medium, Avant Card is the perfect tool to cut through the media clutter and resonate with this savvy audience at the 2011 festival.
LMFF choose Avant Card for distribution of the 2011 LMFF program as well as freecard advertising campaigns including: a National release & the other Victorian focused are due for release from January 2011.