LMFF's 2010 Herald Sun Marketing Breakfast

Presented by The Herald Sun

Thoughtless Communications.

In the post-marketing world, how are you going to tell your stories?

Imagine that putting an ad in a high profile glossy magazine or a billboard across the highway to advertise your brand was simply not an option any more: how would you tell people about your brand? What would you do? Can marketing go from over-thought and over-wrought to become 'Thoughtless'?

L’Oréal Melbourne Fashion Festival hosts a breakfast session on the future of marketing, Paul Bennett, a world renowned ideas guru at globally leading creative group IDEO will explore the new marketing mix: consumer-centric, ground-up, experimental and provocative.

This is an event you can not afford to miss!

Paul Bennett is Managing Partner, Europe and Chief Creative Officer of IDEO, where Paul has created the company’s largest global practice; Consumer Experience Design, a world leader in human-centred and design-led innovation.

Clients include Procter & Gamble, Nokia, Intel, Oxfam, Nestlé, Numico, PepsiCo and Vodafone.

He is an ambassador of the C&binet, a not-for-profit network, founded by the UK government, to link the international creative and business communities, demonstrate the economic power of creativity and help shape the world’s creative economy.

Thursday March 18, 7.30am – 9.00am
Grand Ballroom, Sofitel Melbourne On Collins
$105.00 (incl. GST)

Ticketmaster outlets
ticketmaster.com.au or Tel 13 61 00
Booking fees may apply