LMFF Cultural Program
Enter the magical world of fashion from shopfront to cutting room floor as the L’Oréal Melbourne Fashion Festival fills the month of March with inspired installations, exhibitions, forums and events traversing Melbourne, Geelong and surrounds.
Capturing the theme of ‘Fashioning the Magic’ over 100 activities will inspire, engage and provoke. For full program and details
Engage
Feast on a fabulous dinner of 'vintage' recipes by leading chefs, chat with designers over dinner, catch iconic fashion films and meet the curators behind some of Australia’s leading exhibitions.
This is your opportunity to engage with national and international experts on all things fashion.
Image: Victorian Tapestry Workshop
Explore our ENGAGE program >
View
Immerse yourself in exhibitions and installations that celebrate and explore fashion in all its guises. From the incredible to the inspirational and the spectacular.
Whether you have an appreciation for artisan craft, sleek photography or Japanese designers the exhibitions program will delight in a kaleidoscope of fashion.
Image: Sonny Vandevelde ‘Backstage, The Photos of Sonny Vandevelde’ 2009
Explore our VIEW program >
Do
Inspired by what you've seen on the runway? Bring your favorite look home with a range of workshops that will have you sewing your first made to measure gown in no time.
Designers share their techniques straight from the runway, intensive fashion drawing workshops, creative and sustainable inspiration to update your wardrobe and hints on how to make this season’s trends work for you. These workshops will help your inner designer emerge.
Image: Patsy Fox sketch of Karen Webster
Explore our DO program >
Action
LMFF proudly provides a platform for discourse and action at a number of forums that provide the opportunity to meet the creative forces behind tomorrow's trends.
Whether you're considering a career in fashion or want to delve into a discussion on fashion blogs, these forums promise you access to experts in the field.
Image: Block Arcade, Collins Street - Mark Strizic, 1967. State Library of Victoria Collection
Explore our ACTION program >
Meet
Come 'behind the seams' in the inaugural L'Oréal Melbourne Fashion Festival Cultural Program Open Studios.
On Sunday March 21 the hidden creative spaces of Melbourne and Geelong are offering you a peek at where the magic happens. Designers, pattern makers and jewellers alike invite you into their creative domains where you can witness first-hand how inspiration transforms into fashion.
Image: Who am Eye Studio
Explore our MEET program >
Hub
Enter a world of fashion, art, music and magic as Melbourne and surrounds is transformed into the 2010 L’Oréal Melbourne Fashion Festival Cultural Program Hubs from the laneways of Melbourne or the shopping strips in High St, Armadale! With fashion lunches in the laneways, jazz in the evenings, have a chat with designers, workshops, forums and exhibitions.
Melbourne is the place to be!
Image: City of Melbourne
Explore our HUB program >