2010 Festival Planner
LMFF Opening Party
Presented by L’Oréal Paris
Supported by Champagne Devaux and Harper’s BAZAAR
L'Oréal Melbourne Fashion Festival is privileged to return to the grand surrounds of Government House for a celebration of exceptional elegance.
LMFF Designer Forum
Presented by Colonial First State Global Asset Management
Supported by FASHIONTREND Australia
How to Win Contacts and Influence People
L'Oréal Melbourne Fashion Festival highly values the Australian fashion industry and is proud to take an active role in nurturing its future growth.
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L'Oréal Paris Runway
Presented by L'Oréal Paris
L’Oréal Melbourne Fashion Festival is proud to bring an impressive line-up of premium designers to the L’Oréal Paris Runway. Each show presents a dynamic suite of the best Australian and international designers. A must-see for Australia’s fashion community and fashion lovers alike.
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Fashion Collections
Presented by City of Stonnington
Fashion Collections casts a net over one of Australia's most vibrant fashion precincts, City of Stonnington; compassing Prahran, Windsor, South Yarra, Toorak, Armadale, Malvern and Chadstone. This brings together a program of diverse and dynamic fashion from the historic Malvern Town Hall.
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Sidewalk
Presented by the Herald Sun and City of Melbourne
Don’t miss Sidewalk, the ultimate style in the city experience! A series of free runway presentations will bring Australia’s leading fashion brands to one of Melbourne’s most popular destinations, Federation Square.
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LMFF Designer Award
Presented by Woolmark
Supported by Vogue Australia
The nation's most prestigious and highly regarded fashion award for emerging design talent, the 2010 LMFF Designer Award will feature seven exceptional finalists.
Leading the way for a strong future in Australian fashion, the finalists will present their latest collections in an intimate runway presentation, followed by the announcement of the 2010 LMFF Designer Award winner.
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Beauty Workshops
marie claire and L’Oréal Paris Beauty Workshop
LMFF shares the tips and tricks for perfecting your make-up straight from marie claire and L'Oréal Paris experts.
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LMFF Style Celebration
Presented by Spotlight
Supported by Get Creative
Fashion enthusiasts and style innovators - we want you!
Personal style is the latest obsession of bloggers and fashion commentators the world over. More than ever before, individuals have the power to create and define trends. In this spirit, LMFF is excited to bring a new event to the program that salutes the role of personal style in fashion.
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Metamorphosis Student Showcase
Presented by Sportsgirl
Supported by frankie magazine
Reflecting fashion’s contemporary spirit, Metamorphosis will inspire audiences while showcasing Australia’s next generation of designers.
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Herald Sun Marketing Breakfast
Presented by The Herald Sun
Imagine that putting an ad in a high profile glossy magazine or a billboard across the highway to advertise your brand was simply not an option any more: how would you tell people about your brand? What would you do? Can marketing go from over-thought and over-wrought to become 'Thoughtless'?
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Business Seminar
Presented by presented by the Victorian State Government,
EYE, Westfield and The Australian
An evolutionary shift has rocked the fashion world, from the digital and online phenomenon to a global economic repositioning that has fundamentally altered consumer spending patterns. Is it true that this is the global crisis we had to have?
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Target Rocks Red Market
Target Rocks Red Market is a fabulous fashion extravaganza that comes to life in the middle of Melbourne at Federation Square.
Fashion is for everyone and LMFF want you and your friends to come and join the fun. Target will present their exhilarating fashion in a runway show with hot entertainment, live DJs, market stalls, interactive activities: all to entertain and excite!
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Independent Runway
Presented by Network Ten
A line-up of Australia’s new breed of fashion-forward and globally relevant designers.
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LMFF Cultural Program
Enter the magical world of fashion from shopfront to cutting room floor as the L’Oréal Melbourne Fashion Festival fills the month of March with inspired installations, exhibitions, forums and events traversing Melbourne, Geelong and surrounds.
Capturing the theme of ‘Fashioning the Magic’ over 100 activities will inspire, engage and provoke.
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