Principal &
Government
Partners
HERALD SUN MARKETING BREAKFAST
Technology empowered consumers are re-writing the marketing rule book
Increasingly, brand champions must adjust their practices and engage with consumers on their terms. Marketing thought leaders will unpack this new marketplace by providing tools to interpret and interact in social media conversations, take advantage of new technologies, and transform customer experience.
Topics include
/ Building meaningful relationships between brands and their customers
/ Engaging the technology empowered consumer
/ Strategies for marketing to multi-channel communities
/ Transforming customer experience in the multi-channel marketplace
Speakers
Chris Clarke - LBi (UK)
Since September 2008, Chris has been Chief Creative Officer of LBi, an agency which now numbers over 2,000 staff in 15 countries. The emphasis at LBi is on looking beyond buzzwords and hype to explore how technology and creativity can harmonise to deliver meaningful relationships between a brand and its customers. LBi works with leading brands including; M&S, Macy’s, Peroni, Coca Cola and Sony Ericsson.
Kevin Panozza - Engage P/L (Aus)
Kevin is a respected international keynote speaker on customer and employee engagement. He was previously head of SalesForce, the most successful outsourced Customer Contact business in Australia and New Zealand. Recognising the key role customer experience now plays in branding and in acquiring and maintaining customers, Kevin advocates staff engagement and organisational culture as crucial influences on how brands are perceived and talked about.
Chris Clarke, LBi (UK)
"Marketing is at a crossroads right now. So much of the bad stuff is about persuading people to buy things that they don’t really want with money they don’t really have. This creates a fundamental relationship disconnect between a brand and its customers. Brands really need to understand how they can add value, richness and meaning to this relationship and cherish it by engaging, listening and interacting."
Kevin Panozza, Engage P/L (Aus)
"In the current challenging commercial environment, businesses must find new and smarter ways to acquire and retain customers. Customer experience is now a big part of branding and the marketplace requires that every function of customer engagement is assessed and improved, taking advantage of new smart technologies where able. Mobility, the internet and social media are changing the conversation."