Since the eponymous brand’s launch at Australian Fashion Week in 2004, the label has rapidly become a coveted name combining elements of tender girlish charm and bohemian flare all mixed up with a bit of rock and roll.  

High profile devotees have since arrived in droves; fashion doyennes Kate Moss, Chloe Sevigny, Diane Kruger and Natale Imbruglia have all lovingly worn the brand.

In addition to alice McCALL’s two flagships (Sydney and Melbourne) and e-boutique, alice McCALL is stocked at select premium cult retailers, including Beams (Japan), asos, Harvey Nichols (UK) and David Jones (Australia)

See me on the runway - L'Oréal Paris Runway 03 Presented by Grazia, Thursday 21 March, 7.00pm 

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