Morrison

Morrison

At the heart of the Morrison, the iconic Australian women’s wear label - are three very strong influences – Morrison the dog – a kelpie cross whose humanity and loyalty was the inspiration behind the brand, Kylie Radford - the designer, muse and Richard Poulson, the business mind. All have a lot in common - lively, honest, loyal, family focused and above all fun to be around with boundless energy and enthusiasm for the brand!

Kylie Radford, the designer behind the label is an Australian girl at heart. Having completed her University degree in Tasmania, she moved to Perth, Western Australia and had a variety of jobs ranging from recruitment to hospitality, before finding her real passion in the creation of wearable clothing, initially in a sleepwear label – Max & Morrison.

Morrison is often described as effortless style and is a firm favourite with those who enjoy subtle and discrete luxury.  As the label has become popular, so Kylie has built a design team around her, and clearly the energy and passion she has inspires them to describe her “as the most generous, giving person ever...” quite an accolade and one that every boss would aspire to!
Kylie and Richard’s success is being constantly recognized – West Australian Designer of the Year in 2007, Young Entrepreneur of the Year in 2008 and numerous retail industry awards have been bestowed on them, although interestingly they are discretely placed in staff space, not on show to the visitor, rather a quiet reflection of “team” success than individual achievement.

As if designing for her eight stores and more than 150 wholesale clients was not enough, Kylie is regularly seen supporting Breast Cancer awareness, and helping to make women who have suffered through the disease feel beautiful about themselves through the wearing of her designs and range.  This talented young designer, operating in the ever changing world of fashion, is also being recognized as a successful business woman, with her latest nomination for Telstra Australian Business Woman of the Year 2008. Clearly with Kylie Radford at the helm, the Morrison label will continue to go from strength to strength.