Joveeba

Joveeba

After a stint studying Fashion & Textile Design in her hometown of Perth, designer Alison Cotton threw it all in and on a whim, launched her label, Joveeba.

Inspiration for the label comes from Cotton's surrounds....listening to Reggae music and the XX, sitting in the sunlight, humming along to Grace Woodrooe, trying to hold onto fleeting moments and day dreaming about what every girl needs in their wardrobe.

"Our girl is imperfect, open and authentic" says Cotton.  "She is the girl I see on the street, she is me...I like to give that girl a voice". 

Joveeba's spirit has not only intruiged the girl next door, but has caught the eye of boutiques and media around the globe with the label showing up on the likes of Miranda Kerr, Kiristin Cavillari, Natalie Bassinthwaighte and Rumer Willis and in the pages of Harper's BAZAAE, RUSSH, Madison, marie claire and Frankie and Grazia magazine.

Light hearted interpretations of classic shapes and unique detailing surprise and inspire Joveeba's loyal fans season after season and ultimately, keep them coming back for more!