Ginger and Smart

Ginger & Smart

GINGER & SMART designs for women who embrace the chic, modern and effortless and appreciate that fashion is an expression of individuality. This sense of cool confidence and discovery underpins the design aesthetic of the label and its product mix.

Founded in 2002 by Sydney-based sisters, Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an Editor and Publisher for luxury lifestyle magazines, books and the internet combined with Genevieve’s years spent at the helm of some of Australia’s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion business.

GINGER & SMART products combine captivating design with the finest, quality materials and first rate manufacturers. Recently accredited with Ethical Clothing Australia, the brand product mix includes Ready to Wear, a leather Accessories line, and Spa collection.